Cohort 2 challenges

Cohort 2 applications

Our latest four challenges have now closed for applications, and we will be sharing an update on the pilots here soon.

If you have any queries or questions about your application, please contact:


Second round challenges overview

100% plastic free paper-based spirits bottle

Sustainable Container Design - alternative formats

We asked for ideas on how to improve the overall sustainability of our containers, develop new alternative formats with low carbon and water intensity, with minimal associated waste, as well as strong reuse/recycling credentials. 

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Reusing bottles of spirits

Circular Business Models – Refill and Reuse

Our aim is to make circular business models a reality across our brand portfolio. We asked for ideas on how you could help us leverage solutions across reuse and refill archetypes with an emphasis on consumer-focussed sales.

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Brora Triptych

Glass Bottle/Container Decoration

We asked for ideas on solutions which complement our existing filling and supply chain processes to improve the overall sustainability of our glass bottles. 

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Sustainable packaging for ecommerce customers

Sustainable Container/Bottle Designs for eCommerce

We asked for ideas on solutions to optimise our glass bottles and other container formats with the associated packaging for shipping.

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Next wave

We’ve launched a new set of challenges on smallholder farmers. Find out more about them here.