Our challenges

Cohort 2 applications

Our latest four challenges have now closed for applications, and we will be in touch with applicants shortly to advise on the next stage of the process.

If you have any queries or questions about your application, please contact: dss@diageo.com


Second round challenges overview

Sustainable Container Design - alternative formats

We asked for ideas on how to improve the overall sustainability of our containers, develop new alternative formats with low carbon and water intensity, with minimal associated waste, as well as strong reuse/recycling credentials.

Find out more

Reusing bottles of spirits

Circular Business Models – Refill and Reuse

Our aim is to make circular business models a reality across our brand portfolio. We asked for ideas on how you could help us leverage solutions across reuse and refill archetypes with an emphasis on consumer-focussed sales.

Find out more

Brora Triptych

Glass Bottle/Container Decoration

We asked for ideas on solutions which complement our existing filling and supply chain processes to improve the overall sustainability of our glass bottles. 

Find out more

Sustainable packaging for ecommerce customers

Sustainable Container/Bottle Designs for eCommerce

We asked for ideas on solutions to optimise our glass bottles and other container formats with the associated packaging for shipping.

Find out more


If you need any more information please contact DSS@diageo.com