Society 2030: Spirit of Progress
Diageo's 10 year action plan to help create an inclusive and sustainable world, underpinning our growth as a business whilst creating a positive impact in our company, with our communities and for society.
To improve soil moisture retention alongside soil moisture data collection in smallholder farms.
Improving soil moisture retention and data collection is likely to increase the overall sustainability and productivity of raw materials from smallholder value chains by controlling the retention of water in our key crops. We’d like to explore innovative short and medium-term solutions to improve soil moisture retention, which can work alongside our long-term plan of a regenerative farming approach. We’d like to see a packaged solution which can increase soil moisture retention and provide accurate and reliable soil moisture data.
The innovations must have the potential to be applied in an efficient, cost-effective, practical and scalable manner, and applicable in the geographies in which our smallholder farmers are located. The innovation should be simple to use with robust features to prevent any human error and to allow people of all abilities to use it for measuring.
We are open to working with multiple partners who are willing to collaborate and solve this challenge collectively, we will look to combine quick-wins with longer-term technologies which is complimentary to regenerative agricultural practices.
Climate change impacting yields: a field where only one-half (left-hand side) received sufficient rain for germination. The other half, which was planted four days later, had a 40% reduction in yield — purely due to a lack of timely rainfall.
If you have any queries or questions about your application, please contact: dss@diageo.com
Diageo's 10 year action plan to help create an inclusive and sustainable world, underpinning our growth as a business whilst creating a positive impact in our company, with our communities and for society.